Boost Mobile Block Party

 

I created and animated the graphics for this nationally televised commercial, the centerpiece of the new Boost Mobile advertising campaign. To integrate the graphics into the scene, I had to utilize 3D camera tracking and a heck of a lot of masking.

We created a fully integrated campaign with Out Of Home advertisement, a new website, digital ads, billboards, and an entire social campaign.
Most of the talent and influencers were photographed in a studio, and as you can imagine, took a lot of compositing to achieve a finished product.

Agency: ChopShop TV
Director: Zach Lyons
chopshoptv.com

Client: Boost Mobile
boostmobilewhereyouat.com